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It may be interesting for your brand’s vitality to consider a redesign, even your brand is a marketplace leader, or your company’s financials are going better. Your brand’s redesign is not completely change your business entity or totally change your current image, but it can help you reach to a wider target group or stay in touch with the latest trends globally.

Logo redesign

The logo has to make good first and lasting impression. The aim is to create a significant, recognizable image in the minds of potential customers and simultaneously transmit to the extent possible, information on the identity of the company or product. The logo is the heart of corporate identity and often is one of the key elements of the image that will draw someone to your company.

A logo should be simple and without sensationalism data. You just have to observe more carefully logos large and successful companies in order to verify the preceding sentence.

Required to be legible and so beautiful in all sizes and can be used in a wide range of materials and sizes.

If the logo can not be attributed equally well on a black and white printing for use on fax, photocopies and other printed matter, you have already failed in much of the mission. As impressive and if all these visual effects is necessary before the final choice to take seriously the possibility of the logo to create an accurate picture of the company on a simple business card or packaging of a product. If you do so, then it is very easy to evolve by adding visual effects depending on the application.

Brand Guideline Construction

The set of brand guidelines should allow anyone to efficiently understabd relevant instructions on how to apply the brand across any marketing communication channel also providing a degree of creative freedom. Do’s and don’ts are a waste of space, if a designer even thinks of stretching or distorting a logo in any way they're a lost cause! Brand guidelines typically contain the following:

Logo specification

Specifying such things as exclusion areas, how to use clear space, exclusion areas etc. will result in a high-quality definition with legibility across all applications.

Logo application

Specifying the primary colourway, black and white versions, single colour, application on a photographic background etc.

Colour palettes

Colour can be a huge asset. Brands should not be afraid to use colour but neither should they be slap-dash with its application. Pantone, CMYK, RGB and web colours will be specified.

Typography

To bring communication to life, the style of typography sets the tone of the brand. Titles, headings, body copy etc. will be specified.

Tone of voice

Arguably the single most important part of any brand guidelines, tone of voice is often overlooked. A brand personifies a faceless company or product, a conversational style is an essential indicator of personality.

Photography

Arguably the single most important part of any brand guidelines, tone of voice is often overlooked. A brand personifies a faceless company or product, a conversational style is an essential indicator of personality.

Iconography

Icons allow a brand to put across a simple message at a glance and can be applied to all types of communication but work especially well on digital platforms.

Implementations

The brand guidelines end with a series of example implementations that demonstrate how a competent graphic designer or marketer can apply the guidelines across a wide range of communication materials.